As part of its latest rebranding, TBS reinvented itself with a fresh lineup of original comedies, animated series, late-night talk shows, and bold unscripted content. To match this transformation, the network needed a reimagined identity—one that I was brought on to help create. The result was a bold, subtly quirky, and highly versatile design with no fixed primary color or palette, allowing TBS to adapt the logo in dynamic and unexpected ways that reflect its bold, brash new image.