In early 2015, network president Kevin Reilly revealed that TBS would remake itself by the end of the year with more original comedies, animated series, late-night talk shows and, in his words, “big unscripted ideas with attitude.” The re-invented cable stalwart needed a re-imagined identity and I was approached to help TBS create a new identity that would compliment their vision. The result was a bold, subtly quirky and versatile solution with no primary color or color palette palette that allows TBS to incorporate the logo in surprising, dynamic ways that mirror the brand’s bold, brash new image.