Red Desert Adventure is a premier guide service specializing in outdoor experiences across Zion National Park and the stunning landscapes of Southern Utah. Offering canyoneering, rock climbing, mountain biking, hiking, family adventures, and instructional courses, they provide unforgettable experiences for outdoor enthusiasts of all levels. I worked closely with them to develop a bold new identity and branding system that captures the spirit of adventure, reflects their expertise, and enhances their connection with both new and returning explorers.