The ONBrand Conference was created to educate and promote professional development for people in fields related to marketing and communication arts. The team was made up of board members from the local chapters of the American Advertising Federation, American Institute of Graphic Artists, American Marketing Association and the Public Relations Society of America. At Webster, I took the lead on branding the conference itself, including brand identity, website design and development, environmental design and all the other bits and pieces you need to brand a professional conference.