Human trafficking is the world’s second most profitable criminal enterprise, surpassed only by the illegal drug trade—and its impact extends everywhere, including Omaha. The Coalition on Human Trafficking (CoHT) is a newly founded nonprofit committed to fighting human and sex trafficking in the region. Partnering with the American Advertising Federation Omaha, I played a key role in shaping CoHT’s visual identity, crafting a cohesive brand look and feel, designing their website, and developing creative assets to support their critical mission.